Fiat Strada


Fiat Strada, a youth pickup with off-road ambitions, starts selling in Europe. The Strada name was used to refer to the 1970s and 1980s Fiat Ritmo hatchback in some markets. But the Strada pickup appeared in Brazil in 1996. It was based on the Project 178 chassis (the first Palio). The exterior of the pickup was painted by the famous Giorgetto Giugiaro. The release was launched in Brazil, as well as South Africa.

Until now, Strada was sold only in Brazil, but there it was very popular, especially among the target audience that marketers refer to as “young and active.” But starting this week, European car dealerships, more precisely, so far only Italian ones, are also starting to take orders for the Strada.

The chassis, however, is the same as that of the Fiat Albea and Fiat Doblo sold in Russia, as well as the European bestseller Punto.

For the first time in the history of the model, the “second” Strada will be sold with both a single and a full-fledged double five-seat cab. And this is a fundamental innovation for the entire compact pickup segment, the developers of Strada assure. The previous car had a single and one and a half cab. The latter, with the final update of the model, had one rear so-called suicidal (swinging against the stroke) door on the passenger side (that is, that car was a three-door, not counting the side of the cargo compartment).

At first, Strada will be dispatched with two petrol engines: 1.4 Fire (88 hp, 123 Nm) and 1.3 Firefly (110 hp, 139 Nm). The second is more modern, because its parameters are higher. Both are combined with a five-speed “mechanics”. Journalists from Brazil add that in the coming years the Strada range will be supplemented with versions with a variator and with turbocharged engines 1.0 and 1.3. The manufacturer promises to please buyers with an advanced traction control system TC + and an assistant start uphill on all versions of the model. And versions with a two-row cab will receive “in the base” LED headlights and four airbags.

 There will also be an E-Locker front differential.

In utilitarian modifications, the exterior and interior are modestly decorated: strong  steel wheels, dark black bumpers, very good optics without LED sections, the simplest but comfortable  seat upholstery. Nevertheless this car has all four airbags in the version with a four-door cab. And the top version of the Volcano has future LED headlights, a seven-inch touchscreen multi-media system and a color screen of the on-board computer.